Beer, Wine Or Hard Liquor?

Wine has always been the adult beverage of choice for supper clubs. The increased popularity of Craft Beer and the fact that hard liquor (without mixers) presents a low/calorie/carb option has brought the wine choice into question. A deeper dive into the data might suggest otherwise.

Per the Wall Street Journal Americans aren’t drinking beer like they used to.

AB InBev, Heineken, and Molson Coors have all reported significant drops in beer volume in the U.S. in the first quarter of this year. According to The Wall Street Journal, AB InBev (BUD, -0.39%) saw a 4.1% drop, Molson Coors (TAP-A) a 3.8% drop, and Heineken (HKHHF, +0.75%) saw a “high-single-digit percentage” drop.

The decline in sales is brought on both by consumers increasingly turning to other alcoholic beverages like whiskey and wine, and an overall falloff in alcohol consumption.

Craft beer sales have taken a hit as well “Some of the country’s biggest craft brewers are struggling with falling sales, hurt by a glut of competitors crowding retail shelves and moves by megabrewers to scoop up some of their rivals.” “They used to say a rising tide lifts all boats. And it is definitely not that now,” Mr. Steinman said. His firm estimates that shipment volumes declined for 16 of the top 36 craft-style U.S. brewers last year.

So where are the trends going. Yes I am a data freak. If you look at three key variables the answer becomes clear

  • Health trends with calorie and carb content are important.
  • People want a balance between alcohol and calorie/carb content
  • Supper clubbers want to socialize, not get wasted

The data tells a very clear story:

  • Beer just isn’t the answer. Calorie and carb content are an issue for regular and craft beers and lite beer while somewhat healthier just is not the answer.
  • Hard liquor while great (Low calorie/carb) by itself when you add in mixers to make cocktails issues arise.
  • Wine, while not a panacea, certainly presents a healthier alternative and pares well with foodie delights

If you enjoyed this blog and similar other stories/supper club lessons follow me on Facebook and Twitter and subscribe to get future blogs at www.impromptufridaynights.com/blog and check out my book Impromptu Friday Nights a Guide to Supper Clubs. Published by Morgan James Publishing and available through most channels where books are sold.

 

The U.S. Stands Alone – Using Fahrenheit Temperature

Have you ever been challenged with recipes using Celsius and metric measurements? If you are an American, using international recipes for your supper club dinner party, you have been. Americans stand alone in sticking to Fahrenheit and non metric measurements.

It is like the old joke…

  • What do you call someone that speaks many languages…MULTI-LINGUAL
  • What do you call someone who speaks two languages…BI-LINGUAL
  • What do you call someone who speaks one language…AMERICAN

It is an old joke and in many ways, a sad story. Americans traveling or doing business outside of the country have to learn Celsius/Fahrenheit and metric conversions. I am writing this blog from Ottawa Canada where my daughter lives and having to relearn conversions that became standard during my many years running an international business. The problem is that I still think in Fahrenheit.

Again an old joke…

The teacher tells her French class that you know that you really know French when you think in French.

The next day the class clown comes in and announces: “Teacher, teacher, I must really know French now because last night I dreamed and I was thinking in French. Didn’t understand a freaking word, but I was thinking in French.

Conversion between Fahrenheit and Celsius isn’t easy:

To convert degrees Fahrenheit to degrees Celsius:

  • You will need to subtract 32 to the Fahrenheit temperature, multiply by 5, then divide by 9.
  • For example, to convert 350 degrees Fahrenheit to Celsius you would complete the following equation:
    • 350 degrees Fahrenheit – 32 = 318
    • 318 x 5 = 1590
    • 1590 / 9 = 177 degrees Celsius

To convert degrees Celsius to degrees Fahrenheit:

  • You will need to multiply degrees Celsius by 9, divide by 5, then add 32.
  • For example, to convert 177 degrees Celsius to Fahrenheit you would complete the following equation:
    • 177 degrees Celsius X 9 =1593
    • 1593 / 5 = 318.6
    • 6 + 32 = 350

Using a conversion table is a lot easier

Just the standard Chocolate Chip Cookie recipe on a package of Hershey Chocolate Chips gets complicated

Note: * R.O.W. equals Rest Of World

A buddy of mine in Holland once told me that his kids had to learn at least 3 languages in standard schools in the Netherlands. The problem is that very few people speak Dutch around the world. I told him that I thought his kids would be advantaged going forward because of their advanced communication skills versus American kids only learning one language. He disagreed with me. His theory was that Dutch children had to expend too much intellectual energy on language versus Americans that focused more on math and science.

To be honest, I don’t know who is right. One thing I do know is that around the world kids like, pizza, cheeseburgers and chocolate chip cookies. One thing I do not know, and that is, who the real joke is on.

If you enjoyed this blog and similar other stories/supper club lessons follow me on Facebook and Twitter and subscribe to get future blogs at www.impromptufridaynights.com/blog and check out my book Impromptu Friday Nights a Guide to Supper Clubs. Published by Morgan James Publishing and available through most channels where books are sold.

 

 

 

Compound Butter – One Of God’s Gifts

Compound butter is one of god’s gifts. It delivers flavor and mouth-feel to a multitude of dishes and should be a regular ingredient for supper clubs menus.

One of the challenges that every chef faces, is the fact that flavor gets cooked off under the high heat of any cooking process. It is particularly bad with the high heat of grilling. You can try to add flavor with marinades, rubs and even salt and pepper, but the reality is that a lot of what you are trying to add, gets lost or changed during the cooking process. The beauty of compound butter is that you get to add it after cooking, so that the flavor is not lost. Additionally, you get the added benefit of adding it as your cooked meat (or vegetable) is resting. The fat from the butter combines with the juices of your meat enhancing the overall flavor. It’s a wonderful thing.

There are all kinds of compound butters, but I have a standard that I use all of the time.

Ingredients

  • 1 stick butter (1/2 cup) softened to room temperature
  • 2 cloves garlic sliced
  • 1 shallot minced (1/4 cup)
  • 2 tablespoons olive oil
  • 3 teaspoons kosher salt
  • 1 teaspoon freshly ground pepper
  • 2 tablespoons of freshly chopped herbs (Chive or scallion for beef/pork. Dill for fish)

Process

  1. Sauté garlic and shallot in olive oil under low heat for five minutes until translucent
  2. Add all ingredients in a food processor and pulse until well combined

The beauty of this ingredient is that you can make larger quantities and store in the freezer for months. Pull it out and use it liberally on all sorts of things. Friends and family will think you are a culinary genius.

I use compound butters all the time but it was a central ingredient in one of my most favorites events. We had 75 people at my mom’s in Westhampton at a kickoff party for my daughter’s wedding weekend. The main course evolved around using compound butters with grilled strip steak, local swordfish and eggplant.  There is a seafood wholesaler on the North Shore of Long Island where we can get a whole loin  of freshly caught swordfish. The fresh fish was a thing of beauty. Combined with grilling with our hero compound butter led to a memorable culinary event.

Check out the video

It doesn’t matter if you are cooking for a supper club dinner party or a quick weeknight supper, compound butters will make your dish better. And remember, you can put it on shoe leather and it would taste good.

If you enjoyed this blog and similar other stories/supper club lessons follow me on Facebook and Twitter and subscribe to get future blogs at www.impromptufridaynights.com/blog and check out my book Impromptu Friday Nights a Guide to Supper Clubs. Published by Morgan James Publishing and available through most channels where books are sold.