The Five Reasons You Have To Love Costco

I have quite a bit of experience with Costco both as a supplier and as a customer. Working with Kraft Food Ingredients we sold all kinds of products to Costco and to their other suppliers. My early experience was in selling cheese powders that were a key ingredient in their bakery operation. They used our cream cheese powder in their cake icing. From that we sold them many different flavors, confection and cheese products.

  1. Menu Inspiration

Too many times my supper club menu has been based on what looked good at Costco. Simply put, the meats and seafood from Costco are better than most retail outlets.

  1. Quality Products

One time we had one of Costco’s head R&D people at KFI tech center. We had developed a flavor that could make a lesser cut of meat taste like a superior cut. The R&D guy was very up front saying: “Costco doesn’t sell lesser cuts of meat”. By in large he is right. If you see it at Costco, it is going to be a better quality.

  1. Treasure Hunt

That brings up another point. We call it the “treasure hunt” phenomena. If you see something at Costco that looks good, you better buy it when you see it because it may not be there the next time you are in the store. The Costco folks out at Kirkland Washington denied this was part of their strategy, but I think they were lying. My experience has been they shift products in and out regularly. The Treasure Hunt phenomena results in you buying more than you planned on. I can’t tell you the number of times I went to Costco to buy a $1.50 hotdog and wound up spending $200. There is a method to their madness.

  1. The “Snackies”

I will never forget the time my daughter brought her roommate Amy from London home for Thanksgiving. We took her to Costco and she couldn’t believe the value of the products. She could buy a pare of jeans for what it cost her to get them cleaned in the U.K. Amy also delighted in the food samples being given away calling them “Snackies”. Like most Costco regulars we have made quite a few meals out of grazing on the Snackies.

  1. Check Out Envy

My guess I am not the only one who looks at what others are buying to decide if I have missed out on something. It usually takes a day or two but if I see something good in someone else’s cart chances are I will be back to buy it.

From a supper club standpoint if you buy it at Costco you know that the quality is great and you more than likely have more than you need for a dinner party.

If you enjoy this blog and similar other stories/supper club lessons subscribe to get future blogs at www.impromptufridaynights.com/blog and be on the look out for my book Impromptu Friday Nights a Guide to Supper Clubs. Morgan James Publishing published the Kindle-Version on September 5, 2017 and the hard copy coming out January 30, 2018.

Top Five Favorite Kitchen Tools Or Do You Want A Holiday Gift Idea?

Have you ever cooked in a strange kitchen and really missed a favorite utensil or gadget? All cooks have their “go-to” favorites. You may take them for granted while in your own kitchen, but you know how important they are when you are stuck without them.

Here is my list:

  1. My “White Handle” knives

Most chefs use a set of knives, but also have a favorite. Mine is a Victorinox paring knife with a serrated edge. We started using them after September 11th when it became impossible to bring knives on a plane. Our Executive Chef found the White Handle knives and started to send them to customer presentations in advance. They are less than $6 a knife when you buy them in bulk so we could leave them behind after a presentation. We started giving them to customers as we were leaving telling them how great they were and that we couldn’t take them home through airports. We wound up getting more complements on the knives than we did on our products. These are multi-purpose knives that work really well for all kinds of tasks.

 

 

  1. Food Processors

Please note that I say food processors, I have more than one. I have a  traditional 12 – cup processor and a 4 – cup mini processor. I use the 12 – cup processor for most jobs like blending and grating. The 4 – cup mini has a blade that goes in two directions. You can use this function to get a more consistent dice on onions, etc.

What is simple for some people is hard for others. I once wrote a supper club menu that called for diced onions. One poor clubber complained to me that she spent over an hour crying over diced onions. I made the same recipes and it took me less than five minutes to dice the onions and not a tear was shed. I asked my friend if she had a food processor and she said yes, but I never use it…da!

  1. Wood Spatula’s

I use these for all sorts of things like: browning/breaking up chopped meats, stirring sauces in non-stick sauté pans, folding ingredients together. I could go on and on. They are always within reach in my kitchen and get used all the time.

  1. Mandolin slicers

Again, I am using the plural term because I have three. My wife used to give me a hard time about having three. Then we visited her brother and he has six. Different mandolins have different uses. They are also one of the more dangerous utensils in the kitchen as most chefs have lost more than a piece of skin by getting careless while using one. The bottom line is that if you need a uniform cut or dice, mandolins are a great time saver.

 

  1. Garlic Peelers

This definitely falls into the category of something you really miss if you are cooking in a kitchen where you don’t have one. My father once accused me of not cooking anything that doesn’t have garlic and onion in it. He might have been right. I do know that when I am peeling garlic without a peeler I feel like I am herding cats. It takes way too long.

This is my top five today but I have to confess that my list changes pretty regularly. Another great sign of how important to me a utensil is, is how often I gift an item. We regularly give away “White Handle” knives and they have developed a cult following amongst family and friends. Just about everything on this list has been a Christmas or Hanukah gift.

If you enjoy this blog and similar other stories/supper club lessons subscribe to get future blogs at www.impromptufridaynights.com/blog and be on the look out for my book Impromptu Friday Nights a Guide to Supper Clubs. Morgan James Publishing published the Kindle-Version on September 5, 2017 and the hard copy coming out January 30, 2018.

Ask The Food Guy

I have always been the guy friends have gone to with food related questions. A classic example of this was when my buddy Jerry asked me “What is the best Italian restaurant in Memphis?”

Jerry has run major arenas across the United States. He asked me the question when he was running the Pyramid in Memphis. My immediate response is that there is no REAL Italian restaurant in Memphis. Don’t get me wrong, there are some great restaurants in Memphis that call themselves Italian restaurants, but they are not Italian restaurants by my New York standards.

That sounds a little snobby, but you have to recognize where I come from. In my grammar school class there were 35 kids and 32 were Italian. (Patsy Frachetti, Tommy Palumbo, Georgy DeLeo, Danny Monteforte, my best friend Tony Ciafone and on and on). There is a reason my nickname was mayonnaise. I was certainly the white guy. In this community there was some fantastic Italian food. Growing up with this background changes your perspective.

Jerry explained that he had a major concert artist coming to perform at the Pyramid and it was in his contract that the crew needed to be fed a meal catered by “the best Italian restaurant” in town. I struggled and reluctantly offered Macaroni Grill as an option. Jerry countered that he couldn’t offer a chain restaurant as the best option. I agreed and asked who was coming in that would even know? It was Neil Diamond from Brooklyn NY.

The solution was easy. Give him barbecue. Jerry stated that Neil Diamond is Jewish and worried that pork BBQ would be a problem. My experience is that even Jews that keep a Kosher home enjoy Memphis BBQ when they are in town visiting. It is like my friend Tuvi from Jerusalem told me: ”When in Rome do as the Romans do”.

In the end Neil Diamond and his crew loved their Memphis BBQ and Jerry got kudos from Neil and his management.

The supper club moral of this story is…serve food that you know tastes good and that your guests will enjoy.

If you enjoy this blog and similar other stories/supper club lessons subscribe to get future blogs at www.impromptufridaynights.com/blog and be on the look out for my book Impromptu Friday Nights a Guide to Supper Clubs. Morgan James Publishing published the Kindle-Version on September 5, 2017 and the hard copy coming out January 30, 2018.